Snapchat says the total time spent on its content has doubled in the past two years, the number of Snap Stars (popular ...

At Chennai Creator Connect, Snapchat reveals how more Tamil creators are powering its rapid rise among Gen-Z India.

Everyuth adopted a content strategy that mirrored the scroll culture: snackable, authentic, and platform-native, rather than ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

Starting today, Australia has made a big new rule: kids under 16 aren’t allowed to use social media. That means apps like Instagram, TikTok, YouTube, Snapchat and others must check users’ ages and ...

India is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. Major digital platforms are investing heavily in this creator ...

The $400 million deal helps Snap's Snapchat capitalize on Gen Z while exposing Perplexity to nearly a billion users.

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over ...

Australia has become the first nation to ban social media for children under 16, citing concerns over online dangers and ...

This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

Sajid Illahi Indian youth in 2025 are more connected than any previous generation, yet many feel more lonely, anxious, and ...

Your phone has more computing power than NASA used to land on the moon. And right now, it's probably sitting in your pocket ...