The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.

At CES 2026, Lego unveiled its first smart brick and interactive Star Wars sets, combining tactile building with lights, ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in ...

The first LEGO Smart Bricks Star Wars set has received mixed reactions from fans, highlighting excitement and concern over ...

In a bold move to redefine play, Lego has introduced its first-ever smart brick at CES 2026 in Las Vegas, marking a significant leap in interactive building experiences. This innovative technology ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...