Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature ...

Los Angeles Lakers guard Luka Doncic debuted an unreleased purple colorway of the Jordan Luka 4 against the Boston Celtics.

Luka Doncic got his revenge. At least for now. It was Doncic’s first game against his former team since the blockbuster trade that shook the NBA. "I don’t know how to explain it. I think the ...

On Tuesday night, Luka ... Jordan Brand dropped a new ad ahead of the matchup. Set to George Strait's "All My Ex's Live in Texas," the clip features a Koenigsegg with a Texas license plate bearing ...

Luka Dončić will play against the Dallas Mavericks for the first time in his career Tuesday. Dončić was traded to the Lakers from the Mavericks. Jordan Brand, Dončić's shoe company ...

In anticipation for the game, Jordan Brand released a new advertisement, showing someone (presumed to be Doncic) swapping the license plates on Luka Doncic's cherished Regera sports car from a ...

Earlier this month, basketball fans all over the world were shocked to learn of the trade that sent Luka Doncic ... In support of Doncic and in anticipation for the moment, Jordan Brand has ...

On Tuesday night, Luka Doncic will play against the ... that spurned him earlier this month. Doncic is one of the biggest faces of Jordan Brand. And just hours before tipoff on Tuesday, the ...