Producers are exploring new storytelling avenues as traditional formats struggle. Partnerships between Roy Kapur Films and ...

These celebrity billionaires turned fame into billion-dollar businesses. From Taylor Swift’s IP strategy to Jay-Z’s ownership playbook, here’s what professionals at every level can learn about ...

Half of the leading actors in 2024's top streaming films were people of color and over 60% were women, according to UCLA's Hollywood Diversity Report ...

Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

YouTube led the way for streaming services at a hefty 12.5% of viewership. Following that is Netflix, which remains the ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

For the first time ever, viewership on streaming platforms topped cable and broadcast channels combined last month, underscoring a growing trend across the media business in recent months.

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable ...

According to Nielsen, streaming achieved a huge milestone in May, accounting for more TV watched than linear TV. Streaming ...

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast ...