Entertainment giant Disney (DIS) and tech firm Amazon (AMZN) have formed a new partnership to improve ad targeting for streaming TV, according to The Hollywood Reporter. Indeed, Disney’s Real-Time Ad ...

Disney is partnering with ad-tech startup Shopsense to develop these new storefronts, which will be connected to select advertisements across Disney’s streaming services. The platform will allow users ...

DIS' Amazon partnership enhances ad targeting, but the impact is delayed until 2026. Strong Q2 shows progress, yet ...

The way the creators of Phineas and Ferb tell it, there wasn’t much to restarting the beloved animated series. “Disney called ...

Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

This postseason was the last time that local regional sports networks were able to broadcast the first round of the playoffs; ...

Disney and Amazon have announced a new partnership set to reshape the streaming advertising landscape, revealed at the Cannes ...

Reese Witherspoon’s Hello Sunshine has launched Sunnie, a Gen Z-focused label “designed to inspire the next generation of ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ ...

Expect to big discounts Away luggage, Sony electronics, Dyson vacuums, Unwell Hydration and other top brands — here's ...