Disney is partnering with ad-tech startup Shopsense to develop these new storefronts, which will be connected to select advertisements across Disney’s streaming services. The platform will allow users ...

Fox Corporation, CBS Broadcasting Inc., NBCUniversal Media, LLC, and Disney’s ESPN and ABC —jointly argued in a brief to a ...

DIS' Amazon partnership enhances ad targeting, but the impact is delayed until 2026. Strong Q2 shows progress, yet ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

The way the creators of Phineas and Ferb tell it, there wasn’t much to restarting the beloved animated series. “Disney called ...

Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

This postseason was the last time that local regional sports networks were able to broadcast the first round of the playoffs; ...

Disney and Amazon have announced a new partnership set to reshape the streaming advertising landscape, revealed at the Cannes ...

Reese Witherspoon’s Hello Sunshine has launched Sunnie, a Gen Z-focused label “designed to inspire the next generation of ...