What if the value of diversity, equity and inclusion initiatives was about more than just doing the right thing? What if it was also a value proposition?

This paradox sits at the heart of the Digital Youth Trust Index (DTI), developed by Bisa Research Consulting, which explores ...

Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.

Everything can be duplicated in 48 hours — but some businesses are finding ways to survive the copycat economy.

As retailers prepare for the NRF Big Show in New York City, new consumer research from TodayPay, an award-winning U.S.

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

A focus on value, coupled with demand for premium ranges, helped both Aldi and Lidl exceed £1bn in turnover over the 2025 ...

From an operational perspective, Coupang continues to be a formidable enterprise. Revenue growth remains robust, supported by ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality The hospitality industry is rapidly evolving through digital transformation, giving rise to hybrid ...

EZ Texting, the SMS marketing platform trusted by over 230,000 businesses, has been recognized as a 2026 Buyer's Choice award winner by TrustRadius, a HG Insights company, a buyer intelligence ...

Freshworks (NASDAQ: FRSH), today announced Kady Srinivasan has joined as its Chief Marketing Officer, bringing over 15 years of leadership experience driving large-scale marketing transformations at ...