This paradox sits at the heart of the Digital Youth Trust Index (DTI), developed by Bisa Research Consulting, which explores ...

Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.

Everything can be duplicated in 48 hours — but some businesses are finding ways to survive the copycat economy.

From an operational perspective, Coupang continues to be a formidable enterprise. Revenue growth remains robust, supported by ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

A focus on value, coupled with demand for premium ranges, helped both Aldi and Lidl exceed £1bn in turnover over the 2025 ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality The hospitality industry is rapidly evolving through digital transformation, giving rise to hybrid ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

The era of efficiency is over and the growth race has begun. According to new research from Thoughtworks, a global technology ...

Freshworks (NASDAQ: FRSH), today announced Kady Srinivasan has joined as its Chief Marketing Officer, bringing over 15 years of leadership experience driving large-scale marketing transformations at ...

Founded in 2019 by industry veterans Josh McGrane and Stephen Yates, TrueTouch Floors set out to stand apart in a crowded ...