This paradox sits at the heart of the Digital Youth Trust Index (DTI), developed by Bisa Research Consulting, which explores ...

Everything can be duplicated in 48 hours — but some businesses are finding ways to survive the copycat economy.

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

The era of efficiency is over and the growth race has begun. According to new research from Thoughtworks, a global technology ...

Freshworks (NASDAQ: FRSH), today announced Kady Srinivasan has joined as its Chief Marketing Officer, bringing over 15 years of leadership experience driving large-scale marketing transformations at ...

Founded in 2019 by industry veterans Josh McGrane and Stephen Yates, TrueTouch Floors set out to stand apart in a crowded ...

DoorDash CEO Tony Xu addressed a Jan. 1 Reddit post accusing a ‘major delivery app’ of scamming customers, which was later ...

Samuel Onuha is the co-founder of Icon Amsterdam, a modern menswear brand built on the principles of “quiet luxury.” ...

Although all major indices posted year-over-year gains, Brand Trust once again played the most influential role in driving recovery. Improvements in company reputation led Brand Trust gains.

Family businesses often underestimate the strategic power of their familial identity, defaulting instead to corporate models ...

The river cruise line has swapped its crown logo with blue shades for a burnt-orange abstract "A" that evokes classical music ...

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...