Snap aims to expand its creator offerings through a new partnership with Later, a company that manages social media and influencer campaigns in which creators receive commissions for posting sponsored ...

In partnership with Publicis Groupe Middle East and Ipsos, Snapchat conducted research in Saudi Arabia to understand what ...

Snap Inc. has partnered with Later to introduce automated content scheduling and creator discovery tools for Snapchat. The integration allows marketers to find and collaborate with creators while ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

Creator partnerships with brands can help boost not only awareness but also purchase intent across Snap’s platform, according to research released by the company. Among the findings was that creator ...

The recognition highlights #paid's innovation across social engagement and end-to-end creator collaboration workflows ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

When Kylie Jenner teased her King Kylie cosmetics drop earlier this month with a 24-hour exclusive campaign on Snapchat (complete with a nostalgic dog filter), it felt like a full-circle moment. After ...

For this analysis, CreatorIQ aggregated its first-party social platform intelligence across the 44K+ campaigns run by customers (up 70% YoY), spanning 170 countries, and more than 123M social posts ...

New research shows creator marketing investment is drawing budget away from paid media, driving measurable growth, and entering a new phase of operational maturity According to new data from CreatorIQ ...