Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

AI is continuing to shape search, and in turn, how marketers are working with it.

A Southern California woman noticed that Pepsi has become much more popular than Coca-Cola at her local Costco. There's a ...

Taylor Swift is being considered for the Super Bowl 2026 halftime show but has yet to perform due to Travis Kelce's NFL ...

The number of S&P 500 companies with DEI-related metrics embedded into compensation plans surged from 170 companies in 2021 ...

A fresh crop of shareholder proposals that would have once been unremarkable are now a closely-watched battlefront in the war ...

Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

and PepsiCo's executive vice president and CFO, Jamie Caulfield. Apple: if you invested $1,000 when we doubled down in 2008, you’d have $43,181!* Netflix: if you invested $1,000 when we doubled ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...