When a college football game is on, Bill becomes serious, and my surface-level commentary—things like “Not looking good,” ...

College programs are about to start paying athletes big money. Under new federal policy, women will see very little of it.

In the high-stakes world of college sports, every dollar counts. Programs constantly seek ways to optimize their budgets ...

Cincinnati Bearcats athletics has partnered with LAVA, an AI fan engangement firm. LAVA has many pro partners but UC is their 1st college client.

Grok 3, an A.I. platform, doesn't care for the 4+4+2+2+1+1 College Football Playoff format that's laden with auto-bids. What's the best and fairest College Football Playoff format? Artificial ...

Van Lith is a semifinalist for the Naismith Trophy Women’s College Player of the Year and Campbell was named a semifinalist for the Naismith Women’s College Coach of the Year.

Oregon football coach Dan Lanning reportedly agreed to an amended contract that would make him among the highest-paid coaches ...

Who needs Greg Sankey and Tony Petitti? Elon Musk's latest artificial intelligence bot has bold College Football Playoff ideas.