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Manscaped's CMO on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, ...

Manscaped’s CMO Marcelo Kertész on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, long-term growth.

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...

The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey to ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

You can’t buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a ...

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...