Hilton Hotels Suggests Another Way to Buoy Brand Loyalty: Roblox Rewards The hospitality business is the latest company to use the video game platform as a brand-building tool.

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

The campaign - Hilton's first foray into the metaverse - will launch in Slivingland, Paris Hilton's virtual Roblox world, giving visitors a chance to earn real-world rewards with the hospitality ...

Hilton Hotels has launched what it says is the first rewards program for playing a branded game in Roblox. 11:11 Media, Paris Hilton’s media company, is giving 111 players 111,111 points through the ...

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

Taken from her personal catchphrase, Paris Hilton has launched "Slivingland," an immersive space for her fans in Roblox.

Paris Hilton and The Sandbox have created a virtual gathering space where fans can socialize and purchase digital merchandise online in the metaverse.

That's hot! Roblox has joined forces with Paris Hilton to bring a new experience to the game with the all new Silvingland area.