Looks like The Pokemon Company couldn't quite wait until Pokemon Day to kick off its 30th anniversary celebrations. And yes, there's merch.

Pokémon will air a "special video" to mark the franchise's 30th anniversary during this weekend's Super Bowl LX.

It isn't the Ultra Beasts' fault that they're so abnormal. Understandably, it seems that Pokemon become unpredictable when they're festering with human grudges, artist Yusuke Ohmura reveals.

Pokemon is heading to the Super Bowl as the franchise prepares to celebrate one of the biggest milestones in its history.

She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy. Her passion for games was combined with work when she came across GameRant in 2021, so she started her career in video game writing.

Remember Farfetch’d from Pokémon Generation I? 🦆✨ Love Pokémon content? Subscribe for more retro Pokémon breakdowns and fun facts!

The new Pokemon Center merchandise collection features the 30th anniversary Pikachu logo and is available now.

Like many heroes, Pikachu, the Pokémon protagonist of the original Pokemon anime, has a lot of plot armor. After all, Pikachu is an unevolved Pokémon, as well as a non-Legendary and non-Mythical Pokémon. Despite these obstacles, Ash and Pikachu are still able to win almost any battle, even against Pokémon that would normally be impossible to beat.