A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Old Spice did a wildly popular ad campaign with actor Isaiah Mustafa, who incidentally was a Seattle Seahawk for a short time. Now there’s a clever parody of that ad for The Sun tabloid newspapers ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

Oh, you thought your work day was bad? Imagine being the new Disney CEO, Josh D’Amaro, two days into his job, and you have to cancel an entire season of a beloved franchise and torch millions of ...