LEGO SMART Play is weird, silly, and daft, both as a concept, and with its ultimate execution, but needs to grow from its initial ideas.

LEGO, maker of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology into block play. LEGO announced its SMART Play platform Monday during the ...

Lego’s audience has notably shifted in the last two decades, from primarily young kids with creative imaginations to older adult collectors who are more likely to leave their Lego creations on shelves ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: Lego / YouTube By ...