As the market of social media influencers is getting bigger in India, the South Asian nation has introduced endorsement guidelines to limit unfair trade practices and misleading promotions on the web.

Mental health in India is a burgeoning crisis, exacerbated by a massive treatment gap and the rise of unqualified wellness ...

In May 2023, YouTuber Ranveer Allahabadia, better known by his internet moniker BeerBiceps, interviewed an infamous Hindu, right-leaning lawyer. BeerBiceps asked J. Sai Deepak to name three people who ...

Ranjan Narula and Swati Dalal of RNA, Technology & IP Attorneys explain the key legal intellectual property rules that influencers in India must understand to build compliant, trustworthy, and ...

Preeti Sarkar started posting on YouTube at the age of 18. Today, the 24-year-old has amassed a following of about 1.6 million on both Instagram and YouTube, and has launched her own clothing brand.

Social media influencers in India will now be subject to new endorsement guidelines to limit unfair trade practices and misleading promotions online, according to TechCrunch. India's Prime Minister ...

These digital stars, often self-made, have built loyal communities through authenticity, creativity, and engag ... Read ...

The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers. The ...

Forbes contributors publish independent expert analyses and insights. Sweta Kaushal writes about Bollywood and Indian films. Apr 10, 2024, 05:24am EDT Apr 10, 2024, 05:37am EDT A new survey in India ...

2024 has been declared the “biggest election year in history.” Amongst the countries going to the polls are the world’s biggest democracy — India — and the world’s overall richest (but unequal) — the ...

Canadian expat Caleb Friesen, already popular among Indian audiences, is going viral again with his latest video where he ...