The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

SAN FRANCISCO -- The BMW Flow electric SUV concept can change hues at the press of a button, going from white to gray or black, and back again in moments. While it can't go beyond shades of gray and, ...

Remember BMW‘s E Ink tech that lets cars effectively change paint colors on the fly? It could be coming to an actual BMW available in a dealership near you in a few short years, according to an ...

Early in 2022, BMW revealed a conceptual version of its all-electric crossover, the iX, that featured a nifty, color-changing wrap. Covered in a product called E ink, the SUV could switch from black ...

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BMW has been listening and learning. The German automaker has addressed criticisms of the iX’s odd-looking exterior with a somewhat more svelte design for 2026. This change is part of the iX’s first ...