In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

North Carolina freshman Caleb Wilson has signed a multi-million dollar shoe deal with New Balance, he announced on Monday.

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The ...

The UNC men's basketball program will feature a potential lottery pick of the 2026 NBA Draft, as Caleb Wilson, the five-star out of Atlanta, Georgia, and Georgi ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

North Carolina basketball's 2025-26 roster is set for a new season. Who will Hubert Davis put in the starting lineup for the ...

North Carolina Tar Heels basketball star Caleb Wilson signs game-changing shoe deal with New Balance. Is this the right move for the shoe company? Absolutely.

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...