Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

Part of its ongoing push beyond overnight stays, Airbnb has launched services, experiences and a new app to give users the ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...