PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

W hen Chanel launched the original Chance in 2002, it was one of my first introductions to luxury fragrances. It didn’t smell ...

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and ...

Hair fragrances, unlike traditional perfumes, don’t have alcohol in them so won’t dry your hair out. Shop our favorites from ...

A Facebook post from Century Bakery asked customers with strong smelling perfume or cologne to order via the drive-thru to ...

People spotted the fragrance in the store's line-up and quickly noticed the 'inspiration' behind this 'intoxicatingly sweet' ...

WITH the cost-of-living crisis soaring, affording the finer things in life is becoming increasingly challenging for many cash ...

A little-known hack has left many shoppers happy about a perfume atomiser “perfect” for holidays. One excited fan shared ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

Jo Malone fans are racing to buy five of the brand's bestselling perfumes for a little over 40p each. The Jo Malone London ...

Need ideas for finding the perfect perfume combination? We talked to a fragrance expert to unlock the secret to creating the ...

"This smells like feminine luxury. It’s such a complex fragrance. Beautifully crafted. I know fragrance is deeply personal, ...