iPhone 16 sees stronger sales than iPhone 15—thanks to Apple Intelligence?
Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in higher volumes than the iPhone 15 family during the same time last year. Perhaps surprisingly to some is the reason: Apple Intelligence.
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The deal applies to U.K. shoppers, with U.S. iPhone 16 prices resolutely remaining at full price at most major retailers.
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Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.
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A new study shows that fewer people are choosing to upgrade from the base level of storage when buying a new iPhone.
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