Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

Every new iPhone camera generation brings over upgrades over the predecessor. It's not just the hardware that Apple keeps improving but also the software experience. The same will happen with the ...

Pictures like these, with an incredibly long zoom, might be possible on the next next iPhone. Photo: Susanne Nilsson/Creative Commons A new leak outlines how the 2024 iPhone Pro Max might improve upon ...

Soon after I had some hands-on time with the new iPhone 17 Pro and 17 Pro Max, I really thought more about the new 48MP telephoto camera that adorns both models. On paper, it sounds like a substantial ...

Apple is once again touting its iPhone camera, with a new “Shot on iPhone” ad that puts the spotlight squarely on the iPhone ...

Apple is reportedly increasing the order size for periscope lenses to be used in its upcoming iPhone 16 series. This expansion suggests that both the iPhone 16 Pro and iPhone 16 Pro Max may feature a ...

Rumors of major camera changes to the iPhone 16 Pro lineup continue, with a leaker insisting there will be an ultra-wide sensor update and one for the telephoto's zoom. Apple regularly makes updates ...

Apple is expected to bring tetraprism camera technology to both iPhone 16 Pro models next year, enabling at least 5x optical zoom and 25x digital zoom on the Telephoto lens. According to a new report ...

We’re expecting a big boost to the telephoto capabilities of this year’s flagship iPhone, as a periscope lens comes to the iPhone 15 Pro Max. This is expected to offer somewhere in the range of 5x to ...

Apple hasn’t even announced iPhone 14 yet, but we’re already hearing rumors about the 2023 iPhone models. Right now, the number-one feature mentioned by rumors is a periscope lens for better optical ...

The improved zoom lens is currently a Pro Max-exclusive feature, but it might come down to the iPhone 16 Pro next year. The improved zoom lens is currently a Pro Max-exclusive feature, but it might ...

In the constant battle to provide consumers the best smartphone camera, one area that Apple has yet to innovate is optical zoom, which could use a so-called "periscope lens." We explain what the ...