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Starbucks getting rid of an ordering option as CEO pushes turnaround
Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North American portfolio to ensure it has "the right coffeehouses in the right locations to drive profitability and deliver the Starbucks experience," Niccol said on the company's earnings call Tuesday.
As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...
To be sure, Starbucks' challenges aren’t unique. Indeed, most companies experiencing the kind of success it has experienced ...
Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest earnings call.
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...
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