The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad starring Sydney Sweeney.

Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.