McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.

Michael Rapaport criticized the bullying of Sydney Sweeney following viral American Eagle ad controversy and Republican ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

How one creator's $11.5M fundraiser shows how authentic purpose and creator collaborations outshine traditional marketing ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break down why people are so worked up about it.

President Trump on Monday weighed in on the recent controversial ad campaign with actor Sydney Sweeney for American Eagle, ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Ad campaigns also serve to separate a company from its competition. When preparing an ad campaign, consider the reasons why you went into business and how you want people to view your company.

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.