LaVar Ball's Big Baller Brand on Thursday unveiled the ZO2 shoe line that he designed for his sonLonzo,with the main pair debuting at $495 on the company's website. A Lonzo Ball-autographed pair of ...

Many were taken aback upon seeing the retail price of Lonzo Ball's signature sneaker, the ZO2, but LaVar Ball is satisfied with how the shoe has performed commercially so far. During The Herd on ...

Lonzo Ball has a new signature ZO2.19 shoe from his father's Big Baller Brand. The shoe is also priced at $200 -- a huge drop from the original $495 price for the first ZO2 shoes. But before anyone ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Los Angeles Lakers guard Lonzo Ball revealed his second Big Baller ...

Lonzo Ball is no longer part of Big Baller Brand and has joined Nike. He now seems to feel some freedom to speak honestly about the products he and his father LaVar were offering, including their high ...

When you're a Big Baller, you spurn all the major shoe companies to release your own custom made shoes. And when you don't like the design a few months later, you scrap it and start all over. That's ...

Customers who dropped $495 on Lonzo Ball’s signature shoe this spring won’t be receiving the shoes they ordered. Big Baller Brand released brand new designs for the ZO2 Prime on Thursday, replacing ...

Like the original ZO2's that were released, the latest versions are also going for $495. Ball popped on his own pair after switching out of his dress shoes right before he was picked. "I had them on ...