Trends come and go within our hobby, but there are a few things that stand the test of time. While many hot rodders have changed their opinion about stance, color combinations, and interior fabrics ...

There's a lot that is curious about the Michelin brand. Why is a tire company in charge of rating fine dining, for starters? Who even owns it now? And if tires are black, why is the mascot, an ...

Tires play a crucial role in keeping us safe on the road. These rubber components bear the responsibility of carrying the vehicle's weight and transmitting braking and traction forces to the road ...

“In the world of muscle cars, the road to glory is reached only upon white letter-tires.” That could be a quote from some famous guy, but it isn’t—it’s simple fact. Your muscle car’s level of ...

CHICAGO — Why is the original ‘Michelin Man’ from 1894 white? Because rubber tires are naturally white! It wasn’t until 1912, that carbon chemicals were mixed into the white tires, which turned them ...