Companies that pursue a horizontal acquisition strategy take over or merge with companies in a similar market sector and at the same stage of production. The aim is to acquire additional products or ...

Vertical advertising appeals to people in a specific industry. Horizontal advertising is not limited to a single industry, but targets people in numerous industries and sometimes the general public.

Companies are looking for ways to expand their operations and increase market share in the rapidly growing cannabis industry. Horizontal integration is one popular strategy that involves merging with ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Lea Uradu, J.D., is a Maryland state registered tax preparer, state-certified notary public, ...