Forbes contributors publish independent expert analyses and insights. Patricia DuChene writes about leadership & GTM best practices. For as long as there have been dedicated sales and marketing teams, ...

A SWOT analysis is a useful framework for assessing the Strengths, Weaknesses, Opportunities and Threats for an organization or a specific project. But have you ever considered using it to examine or ...

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

NEW YORK ? An executive from Geely Automobile's Volvo Cars speaking at ad: tech said that a recent in-application virtual goods campaign helped give its brand a facelift. The automaker?s agency Media ...

The use of social media platforms for customer engagement and marketing has been growing exponentially over the last decade. Still, there are some platforms that businesses have not fully tapped into ...

If your brand has a legacy of indifference to political or environmental issues, acknowledge your past by announcing your cleaner vision for the future and hold a light to the actions your taking to ...