Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun The way people ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

The Web Strategy and Communications team plans, creates and coordinates messaging on behalf of the university and its leaders, from updates about storm closures to social media posts to Today ...

Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more ...

Content is more than just words on a page — it’s a driver of change, a system of interconnected parts and a strategic force in digital transformation. From content modeling and taxonomies to AI ...