Global retailer Sunglass Hut is partnering with virtual reality technology developer Emperia — creating a virtual reality store called “Sunglass Hut Utopia.” The virtual store features a gaming moment ...

Wendy’s took a trip to the Metaverse and opened its first virtual reality store. The fast-food chain partnered with Meta’s Horizon Worlds to unveil the Wendyverse on April 2. The Wendyverse features a ...

This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

The virtual reality (VR) market is projected to expand from US$ 43.58 billion in 2024 to approximately US$ 382.87 billion by 2033, with a CAGR of 27.31%. This growth is driven by increased adoption ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

Amid this year’s dramatic shift towards online shopping, virtual stores — reflecting a new, more accessible interpretation of virtual reality — have emerged as a novel approach to online shopping. And ...

Following a similar move by Bloomingdale’s, Lacoste has tapped Emperia, a virtual reality tech company, to create a virtual store, according to a Tuesday press release shared with Retail Dive. After ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The evolution of technology continues to reshape our world at a significant pace, with each ...

Apple appears to be headed toward unifying its multiple operating systems via a design makeover, and the iPad will start looking more like a personal computer, according to presentations aired Monday ...

Google Play Store rolls out a dedicated XR Headset section to simplify app discovery, preparing Android for the XR headsets era.