Data is critical for informing your video content strategy. But trusting vanity metrics can tempt you into setting the wrong ...

YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. This update specifically pertains to data in the ‘deep dive’ section of ...

Because no two organizations are the same and there really is no universal, one-size-fits-all solution, Booz Allen uses a framework it calls "ADAPT+C" to address customers' most critical analytics ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Video analytics bring myriad advantages and opportunities for surveillance on campus. These computer algorithms can provide a better understanding of what’s happening in locations being monitored by ...

Kyligence Inc., the developer of an analytics platform based upon the Apache Kylin open-source distributed data warehouse, today announced a platform that organizations can use to store business ...

Lifesize is hoping to put more data and analytics behind your video conferencing habits. The company rolled out new features to its Lifesize Admin Console that offer real-time reporting, live meeting ...