Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Opinions expressed by Entrepreneur contributors are their own. Did you know that there are at least 133 social media platforms in existence? Clearly, with so many, it’s not practical to be on all ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...

The right type of partnership will ultimately depend on your specific business needs. For example, one of the most common types of partnerships is a distribution partnership. Distribution partnerships ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...