Coke has always put out experimental and shorter-lived flavors. These are a few of the classic Coke flavors only Baby Boomers ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at the center of the transformation is global chief marketing officer Manuel ...

The beverage giant is making a change that should make some customers happy, but many will want Coca-Cola to do more. Coca-Cola has faced one key criticism that it's hard to ignore. It has addressed ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

The new drink is a seasonal twist on the classic soda that delivers “comfort, refreshment and festive joy” in time for the holiday season. The flavor was “created to capture the simple joys that make ...