It may not be a glamorous product, but toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively straightforward. However, ...

Sensodyne has failed to overturn a ruling that barred it from advertising its toothpaste as the “No.1 dentist-recommended” brand without a prominent qualifier that the recommendation is only for ...

Colgate-Palmolive has agreed to alter marketing and packaging practices for its toothpaste products, after Texas Attorney General deemed its fluoride advertising “misleading”. Following an agreement ...