Apple is making strides in AI, but that's not the only factor at play.

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple ...

In 2011, Tim Cook succeeded Steve Jobs, and needless to say, he was under incredible pressure because of the shoes he was filling. Nobody was sure that anyone could fill Jobs' visionary shoes. But not ...

Apple CEO Tim Cook now earns so much money, so quickly, that the average American's yearly paycheck is roughly a morning's work for him, and a typical house costs him about a long weekend. His ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook’s looming retirement caps a 14-year run defined by record growth and disciplined execution. Justin Sullivan/Getty Images Some observers suggest Cook, 65, may not step away entirely, but could ...

Jeff Williams, often considered Tim Cook’s successor, is leaving Apple. Sabih Khan, a 30-year veteran of the company, is Apple’s next chief operating officer. Does Khan taking Cook’s old job make him ...

Apple’s Vision Pro launched last year as a cutting-edge technological feat, yet it’s been plagued by issues like its high price and being too heavy for some. But the Vision Pro has one very big ...

Apple CEO Tim Cook is in Shanghai, China to celebrate the upcoming launch of the iPhone Air in the country, and during his visit, he met with Pop Mart CEO Wang Ning and The Monsters creator Kasing ...

Last week, a report from the Financial Times relayed that Apple CEO Tim Cook was preparing to step down sometime in early 2026. Not only that, but the report added that Apple executive John Ternus was ...