Misused testimonials can ruin your business. Learn how to avoid the four common mistakes companies make with endorsements before your brand takes a hit. Testimonials must accurately represent your ...

When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward -- asking a client for a ...

“Kimberly” (not her real name) was deep in thought. As the customer service manager for a small tech startup, she knew that her company needed some way to get a high level of customer service without ...

Opinions expressed by Entrepreneur contributors are their own. If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to ...

In fact, given Americans’ increasing reliance on others’ opinions when buying everything from lipstick to enterprise-level software, testimonials may be more important than ever. Here’s how you can ...

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting ...

Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs. Testimonials and reviews are also an excellent way ...