Taylor Swift brings $1 billion of publicity to NFL, according to marketing firm
The pop star confirmed her relationship with Kansas City Chiefs’ tight end Travis Kelce in September 2023 and has regularly ...
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Taylor Swift's ‘Football Effect’ Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows
"While the buzz and the ‘Taylor Swift effect ... Zeta’s data and AI models around behavioral activity related to online content published and consumed related to football’s biggest ...
Taylor Swift brings a billion dollars of publicity to NFL, according to marketing firm
The singer is responsible for bringing $992,361,912 in media attention to the NFL, according to Apex Marketing.