Remember that time the world thought Apple had gone mad because it launched a $17,000 Apple Watch Edition? That figure is dwarfed by the price of TAG Heuer’s new luxury smartwatch, the Connected ...

A watch isn’t going to automatically take off strokes from your golf game, but it may have the tools to help you do so. Tag Heuer released the Golf Edition of its Connected Calibre E4 for those who ...

There’s been a longstanding thought process that says you can either have luxury or smarts. And we’re not talking about life, but rather in watches. Smart watches are seen as a luxury but not ...

Running is hard enough, and everything on a runner’s body should be absolutely worth carrying; and until recently, it felt to me like I’m the last runner in the world who hasn’t fallen prey to the ...

Premium smartwatches have more or less all caught up to each other when it comes to features like heart rate tracking, smart assistants, and crisp OLED displays. So how does a company like Tag Heuer ...

Priced at nearly $3,000 in Australia, the luxurious TAG Heuer Connected Calibre E5 isn't your ordinary smartwatch.

Tag Heuer’s connection to Porsche goes back decades, and the pair of iconic brands have recently signed a partnership that goes beyond simple co-branding and into the development of new products ...

Apple Watch fans may have gasped at the $800 price tag of the Ultra model when it was revealed last September, but that still seems like a bargain compared to some options. TAG Heuer today revealed ...

My comments are based on an assumption that the Watch is the benchmark in this space. Maybe the TAG brand is enough to entice upper demographics in its market segment into trying something built on ...