Switzerland is full of extraordinary places and rare experiences, and no matter which ones you choose, you will leave with memories that stay in your heart forever.

If you're visiting Switzerland for the first time, avoid these common travel and itinerary mistakes that'll cost you money, time, or joy on your trip.

Switzerland ranks as one of the world’s safest places to travel in 2026 and Lucerne, Switzerland fits the bill. The scenic, ...

Discover the 25 best places to visit in Switzerland, a country of stunning mountains, crystal-clear lakes, and charming alpine towns. From the iconic Matterhorn and Jungfrau Region to the scenic lakes ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

In partnership with the Swiss Travel System AG and Switzerland Tourism, Railbookers is debuting Switzerland Week – the first such event of its kind – on July 28. The weeklong event will offer ...

Alpine Towns Prettier Than Switzerland ...

As climate change reshapes the Alps, Switzerland’s winter tourism sector is adapting as demand for snowy getaways shows no sign of waning. Enter the “Boussole neige” (Snow Compass), a strategic tool ...