A couple times a year, I get sent super secret internal documents that I really shouldn’t have. And it just happened again. I was recently sent an early draft of Coca-Cola’s 2026 innovation calendar. ...

Like most people, I lead a very busy life that sometimes requires an energy boost. To help keep me going, I’ve tried my fair share of energy drinks. And I'm definitely not alone. The global energy and ...

‘I feel fantastic whenever I drink G.O.A.T. Fuel, fuels greatness’ said one fan. While supermarket shelves are lined with energy drinks, few have added hydration and functional benefits. Jerry Rice, ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. The energy drink cans are the colors of a ...

Once the stuff of sleepless gamers and skateboarders, energy drinks now promise glowing skin, sharpened focus and aspirational wellness. But behind the buzzwords, the new wave of energy drinks may ...

Every gym in America is awash in neon. The rainbow array of sports drinks promises to transform weekend warriors into athletic dynamos. For decades, these beverages have occupied a curious space in ...