By Juveria Tabassum and Nicholas P. Brown (Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which ...

Athletes are a growing force in LinkedIn’s creator economy, using the platform to share business milestones, attract ...

With its deep cultural and linguistic ties to Latin America, Miami has become the sport’s U.S. hotspot, where the game is ...

Ferrero North America is planning to spend more than $100M on marketing campaigns tied to the Super Bowl and World Cup next ...

The confectioner's parent company has been pushing further into the U.S. over the last decade through dealmaking and ...

College football’s national broadcast and cable partners have decided against airing an advertisement from Texas Tech Board ...

DraftKings Inc. (NASDAQ:DKNG) announced Monday a multi-year advertising agreement with NBCUniversal, giving the sports betting company exclusive sponsorships and integrations across the network's ...

As speculation ran rampant on LeBron James' "decision of all decisions," it turns out it was just an advertisement.

It’s time to celebrate the women and non-binary people pushing sports and sports marketing forward-nominations for ADWEEK's ...