No more flipping channels or missing the buzzer-beater; Spectrum brings all the action from the biggest tournaments in college basketball to one screen. Today, Spectrum announced the launch of its new Multiview feature in the Spectrum TV App,

Spectrum TV Stream’s top rankings for overall satisfaction and value supported that narrative, showing that a lower-priced, established brand streaming product can resonate with customers sensitive to price, channel availability, and service stability in 2026.

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan shows up and reminds everyone what the fight is really about: placement, audience, and what gets measured. Cable still offers scheduled ...

The feature is available across connected devices and smart TVs including Apple TV, Roku, Xbox and Xumo platforms.— This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.