A slogan used by a furniture store for nearly a decade has been branded offensive by an advertising watchdog. The Northampton-based firm uses its own name in ads and on vehicles to claim its prices ...

The slogan - which has been used as The Sofa King's strapline since it began trading and appears on the firm's shop front and vehicles - sparked complaints to police in 2004, the advertising watchdog ...

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The Northampton-based firm uses its own name in ads and on vehicles to claim its prices are "Sofa King Low". Police investigated complaints in 2004 and no action was thought necessary, but the ...