GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

One lucky fan will win a live commercial starring Elijah Wood performed on their front lawn during the game.

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...

With 'The Hunt for Gollum' on the horizon, Wood talks about Frodo's possible return and the Skittles Super Bowl commercial ...

A contest winner will host Elijah Wood for a Skittles commercial. The post How Elijah Wood Will Make Super Bowl Ad History ...

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.

Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

Not long to the Super Bowl and the ads have started to appear, not least this extended teaser for Skittles featuring Elijah ...

I’m a magical creature that can be summoned by a horn to deliver Skittles.” Wood said. #Skittles #Super Bowl #ElijahWood ...