Forbes

The Rise Of Short-Form Videos—And How To Integrate Them Into Your UX/UI

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...
Nature

How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the ...

Big brands, venture capital and MrBeast put money behind short-video ‘clipping’

Taco Bell, DoorDash and Cricket Wireless have used the marketing tactic, but in some cases it has raised questions about the ...
Forbes

Short-Form Video Content: Capturing Attention In The Digital Age

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...
Nature

The fog of short videos among adolescents: the interwoven influence of family environment, psychological capital, and self-control

Short videos, with their brevity and high entertainment value, attract many adolescent users. However, prolonged viewing may negatively impact adolescents’ cognitive development, especially ...