Bhargavi Shankar Mittalu, Marketing Manager, Mavuri. The Indian handloom saree is a story of a living legend dating to the Indus Valley Civilisation. A garment that has captured the world’s ...

New Delhi: Taneira, the ethnic wear brand from the House of Tata, has introduced its festive campaign, The Gift of Pure Love, centred on the idea of gifting sarees as expressions of affection and ...

Explore the saree's transformation from a cultural token to a fashion icon dominating red carpets and global style. Discover its appeal to Gen Z embracing individuality.

Tissue silk sarees continue to maintain their reputation as one of the most delicate and elegant options for special occasions. These exquisitely textured sarees offer a new take on femininity. They ...

ELEGANT and enduring, the saree has long woven together stories of culture, femininity and heritage across generations.

Saree wearing is an intricate and colourful display of Bangladesh’s robust culture. Bangladesh has always been the producer of the world's most valued fabrics. If we look into the intricate tapestry ...