The 2026 theme is "One Upon A Fair." "The San Diego County Fair is the greatest story our community has ever told. It’s a tale of food, fun, friends, family, laughter, tradition, music, amazement, and ...

At the same time, the fair also closed the book on the 2025 fair with lower revenues and lower turnouts for some grandstand concerts.

DEL MAR, Calif. (FOX 5/KUSI) — The San Diego County Fair on Tuesday released its theme for next year’s event. The theme, “Once Upon A Fair,” celebrates the joys of reading, the power of storytelling ...

A worker setting up a game booth at the fairgronds. (File photo by Alexander Nguyen/Times of San Diego) Organizers brought a bit of summer to a dreary day Tuesday, with the reveal of the theme for a ...

Organizers brought a bit of summer to a dreary day Tuesday, with the reveal of the theme for a summer favorite – the San Diego County Fair. The fair, the region’s longest-running and largest community ...